B2B Go-To-Market Experts
How the assessment works.
Your guide to the assessment - with instant results and a personalised PDF report
Our assessment is based on a 5x5 question matrix developed by experts in market analysis and customer relations. It provides you with a comprehensive assessment across five key dimensions to measure your understanding of the target market and ICP. Immediately upon completion of the assessment, you will see your results and can download a detailed PDF report to document your progress and areas for improvement.
5 Key Dimensions
Market Understanding
This dimension assesses how well your company defines and understands its target market. The questions are designed to gauge your knowledge of market segmentation, competitive dynamics and cultural issues.
ICP Company Profile
This dimension explores how well your company knows the profile of your ideal customer. Questions regarding industry knowledge, company size, geographic locations, and business models help you assess how accurately you understand your ICP.
ICP Needs
This dimension focuses on how well your company understands and addresses the needs and challenges of your ICP. It evaluates how well your product offerings are aligned with these needs and how you respond and adapt to them.
USPs and Differentiation
This dimension focuses on how clearly and effectively your company communicates its unique selling points (USPs) and differentiates itself from the competition. A high score indicates strong differentiation and clear brand positioning.
Market and Customer Feedback
This dimension assesses how systematically and effectively your company gathers and uses market and customer feedback. This includes gathering, analysing and incorporating feedback into strategic decisions, product development and customer service.
Start Your Assessment Now
Discover how well your company really performs in terms of market and customer understanding. Our quick and efficient online assessment provides you with direct insights and valuable knowledge.
- Immediate result analysis
- Clearly defined action recommendations
- Free of charge
Start Your Assessment Now
Discover how well your company really performs in terms of market and customer understanding. Our quick and efficient online assessment provides you with direct insights and valuable knowledge.
- Immediate result analysis
- Clearly defined action recommendations
- Free of charge
Answer 25 Questions
Results in 5 Minutes
Quick Assessment, Fast Results. Free, Accurate, and Reliable.
Put an end to guesswork and create a fact-based foundation for a better understanding of the target market and ICP by conducting this quick assessment.
Ready for the Next Step?
Deepen Your Understanding of Customers and Markets with Our Assessment
Take advantage of our tailored assessment to test and expand your market and customer knowledge. Don't miss this opportunity to take your business to the next level.