B2B Go-To-Market Experts

Assessment: Target market and ideal customer profile

Use our structured assessment to find out how deep your understanding of your target market and your ideal customers really is. Discover not only your own strengths and areas for improvement, but also see where you stand in comparison to other companies - a valuable benchmark for your market positioning.

How the assessment works.

Your guide to the assessment - with instant results and a personalised PDF report

Our assessment is based on a 5x5 question matrix developed by experts in market analysis and customer relations. It provides you with a comprehensive assessment across five key dimensions to measure your understanding of the target market and ICP. Immediately upon completion of the assessment, you will see your results and can download a detailed PDF report to document your progress and areas for improvement.

5 Key Dimensions

Market Understanding

This dimension assesses how well your company defines and understands its target market. The questions are designed to gauge your knowledge of market segmentation, competitive dynamics and cultural issues.

ICP Company Profile

This dimension explores how well your company knows the profile of your ideal customer. Questions regarding industry knowledge, company size, geographic locations, and business models help you assess how accurately you understand your ICP.

ICP Needs

This dimension focuses on how well your company understands and addresses the needs and challenges of your ICP. It evaluates how well your product offerings are aligned with these needs and how you respond and adapt to them.

USPs and Differentiation

This dimension focuses on how clearly and effectively your company communicates its unique selling points (USPs) and differentiates itself from the competition. A high score indicates strong differentiation and clear brand positioning.

Market and Customer Feedback

This dimension assesses how systematically and effectively your company gathers and uses market and customer feedback. This includes gathering, analysing and incorporating feedback into strategic decisions, product development and customer service.