Self-Assessment:

Go-to-Market Capability

Welcome to the Race2Revenue & Jumpstart program!

This go-to-market capability self-assessment is designed to help our partners evaluate their current sales and marketing strategies. By participating, you'll gain a clear understanding of your strengths and areas for improvement across key dimensions.

This assessment is the starting point for work within or after the Race2Revenue or JUMPSTART programs, and the collaboration with your Channel Manager to develop targeted training programs and customized materials to enhance your readiness.

Together, we aim to equip you with the tools and knowledge you need to run effective Go-to-Market initiatives, capture leads, build your SAP pipeline of opportunities, and finally succeed in the competitive marketplace.

Start the assessment to benchmark your capabilities and prepare for the next steps in your growth journey.

How the assessment works.

Our Go-to-Market Capability Assessment is based on a 5x5 question matrix developed by sales and marketing experts. This comprehensive tool assesses five key dimensions essential to a successful go-to-market strategy. It measures your understanding of the Ideal Customer Profile (ICP), target market dynamics, competitive landscape, marketing and sales funnel effectiveness, and the clarity of your value proposition.

Immediately upon completion of the assessment, you will receive your results and be able to download a detailed PDF report. This report will document your strengths, highlight areas for improvement and provide actionable recommendations.

After reviewing your results, you will have the opportunity to contact your dedicated Channel Manager. Together, you can develop targeted training programs and customized sales materials to further enhance your go-to-market capabilities and drive better sales outcomes.

Start the assessment now to ensure your readiness and achieve better sales results.

5 Key Dimensions

ICP

Assess how well you define and understand your ideal customer, including their characteristics and needs.

Value Proposition

Evaluate how clearly you articulate the unique benefits and value of your product.

Competition

Analyze your understanding of the competitive landscape and your differentiation from competitors.

Funnel

Review the structure and management of your marketing and sales processes, from lead generation to conversion.

Target Market

Examine your knowledge of market dynamics, segmentation, and the overall target market.